ORGANIZATIONAL
INFORMATION
· Information is everywhere in an
organization
· Employees must be able to obtain and
analyze the many different levels, formats and granularity of organizational
information to make decisions
· Successfully collecting, compiling,
sorting and analyzing information can provide tremendous insight into how an
organization is performing
· Levels, formats and granularity of
organizational information
The Value of
Transnational And Analytically Information
· Transaction information verses
analytically information
THE VALUE OF QUALITY
INFORMATION
- Business decisions are only as good as the
quality of the information used to make the decisions
- You never want to find yourself using
technology to help you make a bad decision faster
- Characteristics of high-quality information
include;
- Low quality information example;
UNDERSTANDING THE
COSTS OF POOR INFORMATION
- The four primary sources of low quality
information include;
- Online customers
intentionally enter inaccurate information to protect their privacy
- Information from
different systems have different entry standards and formats
- Call center
operators enter abbreviated or erroneous information by accident or to save
time
- Third party and
external information contains inconsistencies, inaccuracies and errors
- Potential business effects resulting from
low quality information include;
- Inability to
accurately track customers
- Difficulty
identifying valuable customers
- Inability to
identify selling opportunities
- Marketing to
nonexistent customers
- Difficulty tracking
revenue due to inaccurate invoices
- Inability to build
strong customer relationships
UNDERSTANDING THE
BENEFITS OF GOOD INFORMATION
- High quality information can significantly
improve the chances of making a good decision
- Good decisions can directly impact an
organization’s bottom line
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